The Johnnie Walker: The Jane Walker Edition bottling. Photo: Diageo
Hi Johnnie, have you met Jane?
Scotch whisky brand Johnnie Walker’s iconic Striding Man is getting a female counterpart – Jane Walker.
According to a release on the official Johnnie Walker website, Jane Walker will be the first-ever female iteration of the Scotch brand’s Striding Man logo, and will make its debut on a special-edition offering of the brand’s flagship Black Label bottling.
Johnnie Walker Black Label: The Jane Walker Edition will be launched in the United States in March – just in time for the country’s Women’s History Month celebrations.
Unveiled in recognition of “women who lead the way”, the limited edition is a “celebration of the many achievements of women and a symbol of empowerment for all those on the journey towards progress in gender equality”, according to the website.
For every Jane Walker Edition bottle produced, Johnnie Walker will donate US$1 (RM3.91) to organisations supporting women’s progress. It plans to raise a total of US$250,000 (RM978,125) to support various organisations championing women’s causes, including Monumental Women and She Should Run. US$50,000 (RM195,625) from these donations will also be on behalf of various female-run businesses and brand partners.
For now, this appears to be a US exclusive bottling, retailing for US$46 (RM180). For more information, visit Walk With Jane.
from Food News – Star2.com
Source: The Star Food News
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