In blind test, 93pc of Malaysians say Connor’s Stout Porter ‘Just Made Right’

SHAH ALAM, April 20 – During a recent challenge, over nine in 10 participants of a blind-taste test said Connor’s Stout Porter has a taste that is “Just Made Right.”

Following last year’s successful Connor’s Challenge campaign, this year’s Stout Challenge was held nationwide throughout March.

An unbranded truck travelled around hot party spots in Ipoh, Malacca, Kuala Lumpur and Johor, offering consumers an unmarked cup of Connor’s premium draught stout, which they then rated on taste.

Most of the consumers said the “unbranded” stout was infused with a unique flavour blend and its taste was “Just Made Right.”

After participants were told that the stout was Connor’s Stout Porter, they were given insight on its brewing, and how it is made with natural ingredients such as roasted barley, brown malt, caramel malt and lager malt.

Connor’s Stout Porter has a flavour profile that boasts unique roasty undertones infused with a gentle caramel note and a crisp texture that rounds out the bitterness and robustness.

“Last year’s Connor’s Challenge saw an 80 per cent satisfaction rate among 20,000 participants who rose to the challenge despite the money back guarantee experience, with eight out of 10 consumers loving the taste of Connor’s,” said marketing director of Carlsberg Malaysia, Charles Wong.

“As proven by the results from the recent Stout Challenge via a blind-taste test with 93 per cent satisfaction rate by stout lovers, this affirms the Connor’s brand promise and positioning of delivering a draught stout that’s ‘Just Made Right’,” he added.

Satisfied consumers from the Stout Challenge were given a Connor’s voucher to redeem a full pint from participating outlets.

Visit www.facebook.com/ConnorsMY for more details.

from Malay Mail Online | Eat/Drink https://ift.tt/2J7A2Ws
Source: The Malay Mail